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Simon Ellicott
James Northcott, Toucan; Rich Morris, Push-Pull; Scott Needham, SmartScout; Andrew Hamada, Reason Automation
AI is making internal tools easier to build. The harder decision is which capabilities an Amazon agency needs to own, and whether it can support them.
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Your Agency. Your Software?
Simon Ellicott
Ant Finch, Vendor Rocket; Sabya Mukherjee, Amazon Lead, Cobalt Consulting
Why the most valuable agency decision can happen before delivery begins. Simon Ellicott, Ant Finch and Sabya Mukherjee explore the commercial value of challenging the brief.
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Better Tactics. Wrong Strategy.
Simon Ellicott
Adam Stamper, The Automation Engine; Ed Sweet, Unicorn Orange; James Northcott, Toucan; Matt Anderson, SG – The Growth Ecom Co
Why the same Amazon signal can demand opposite actions. Four agency leaders explore commercial context, organisational memory and the authority to decide.
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Same Data. Different Decision.
Simon Ellicott
Andrew Mackintosh, Cobalt Consulting; Ant Finch, Vendor Rocket
As Amazon automates routine work, agency value shifts towards commercial judgement. Andrew Mackintosh and Ant Finch explore the decisions beyond the dashboard.
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